Start with “why?”
When you create a company you have to ask yourself a lot of questions. One of the first is “why”. Why build a business? What is the purpose?
To answer this question, we could simply focus on making money, or on the services we want to provide to our customers such as helping our clients build world-class intranets, portals and knowledge management systems – but that answers the question “What you do” not “why you do it”?
I believe the answer comes down to what you value.
Values are the bones of a company. Your values are the stories you tell yourself about why we exist. Why we do what we do. Why we are different. And if your values are true – they become the culture of your team and the guide rails for how you operate and make decisions.
When you strip away a company’s fancy marketing and look at the people and culture inside – what you see are the values. How do they treat their customers and each other? How do they make hard choices? When times are good, values keep you humble and focused. But it’s when times are tough, and difficult choices must be made, that is when values matter the most.
As of day one, these are the things we value. They may change, they may sound cheesy, but as you work with us you will learn how important they are. These are not just words, but the reason we exist.
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